A Comparison of A Grassroots Campaigns
Jeff Smith in 2004 was also an original Dean’s Dozen candidate in Missouri-03
For a total Jeff raised $437,519.86 which underperformed his target of $500,000, but he had enough to do most of what he wanted.
TV Ad Buys/production for the Cycle
$85,620
Radio Ad/Production Buys for the Cycle
$41,500
Direct Mail
$105,080
DVD/VHS Production
$12,000
$242,000 in media of different types. He also ran an incredibly effective ground operation.
My point is, complaining about the spending from Duckworth doesn’t hold any water with me. It should have been expected and it’s not extreme in any sense. Campaigns make choices and in the case of the Cegelis campaign they made a choice where their resources were going to go. Christine insisted to me, she was being very effective with the dollars in running the ground operation. That’s fine, but that’s a choice.
Duckworth’s media buys to date
TV (AKP)
$129,500
Direct Mail
$122,600
Total so far
$252,100
That’ll increase between the first of the month and the 21st, but the dollars so far aren’t something out of the ordinary other than the speed in which the money was raised.
One commenter said that Christine has sent out at least one piece now–and that makes sense, but she doesn’t have that much left to spend on it.
Media Retainer/Consultant/Legal/Accounting (Adelstein-Liston)
$23500
That’s a strategic choice and while I’m sure there will be some general mailings now, that’s a choice that the campaign has to live with and it has nothing to do with anything external.
I doubt it can be done–a strong field organization works with a savvy cost effective media strategy and in this case, the media strategy isn’t there. Now, if I’m wrong, Christina will win on the 21st, but either way the outcome that day will be due to strategic choices she made, not because of someone else in the race.