Are his comments about how to run a campaign in 2004:
First, understand why your opponent has problems with significant elements of his base, and drive wedges where you can, to the maximum extent possible; second, recognize that it is not your campaign’s job to tell the objective truth, it’s your campaign’s job to tell the version of the truth that puts your opponent in the worst light possible (it’s his campaign’s job, after all, to do the same to you); third, don’t get suckered into the trap of only talking about issues the media says are important – instead, choose the issue matrix over which you want to wage war, and stick to it no matter what; and fourth, if need be, if you can’t make a legitimate argument against your opponent on a key issue, use your opponent’s party’s position on the issue as the battleground, and wrap it around his neck. Make him pay for the sins of his party. Guilt by association still works, so don’t be shy in exploiting it.
Live by the sword, die by the sword.
Oh wait, the claims about Oberweis are all true…
All all of Fosters claims are obviously true 🙂
Except in the commercial, they all are true.
[…] Bill Pascoe: early adherent to Truthiness: First, understand why your opponent has problems with significant elements of his base, and drive wedges where you can, to the maximum extent possible; second, recognize that it is not your campaign’s job to tell the objective truth, it’s your campaign’s job to tell the version of the truth that puts your opponent in the worst light possible (it’s his campaign’s job, after all, to do the same to you); third, don’t get suckered into the trap of only talking about issues the media says are important – instead, choose the issue matrix over which you want to wage war, and stick to it no matter what; and fourth, if need be, if you can’t make a legitimate argument against your opponent on a key issue, use your opponent’s party’s position on the issue as the battleground, and wrap it around his neck. Make him pay for the sins of his party. Guilt by association still works, so don’t be shy in exploiting it. […]