In one particular way campaigns are like gambling. If you are using your own money, set your limit and don’t make rash decisions at the end.
GOP congressional candidate Marty Ozinga had loaned $320,000 of his own money to his 11th District campaign by the end of the third quarter. Campaign finance reports show that, in the month since, he has given an additional $250,000 to the effort, bringing his total personal contribution to $570,000 this election year. This amount flies in the face of Ozinga’s statement in September that he wouldn’t be “writing big checks for my own campaign. I just don’t believe in that.”
Throwing it in at the last month is almost always a bad idea.