Is tied to direct mail to the party faithful. While I don’t think it will be enough, Jack!’s strategy is based on big media buys which are terribly inefficient in a low turnout primary. Expect Rauschenberger to do better than expected and be in-line to be a compromise candidate for Governor or the choice for Treasurer by the Republicans in 2006.
Is the strategy to send all the mailers in the last weekend?
Hull’s been using direct mail for weeks. For so long that in neighborhoods that get his daily update (Oak Park is one), most people have stopped looking at the pieces. It’s why his negative attacks will not hit very hard – the sheer volume of his mail has people ignoring it.
I agree that mail is more effective than tv in primaries. But tell us, has the mail been arriving? Where? For how long?
And that is the difference, Rauschenberger wants to use it to build on momentum from free media. A well timed mailed piece to build on the good free media he is getting should help him. Probably not enough to win given Ryan’s current lead, but if Ryan is taken down a notch, maybe.
I think it is safe to say that Rauschenberger is willing to share his strategy he isn’t going to give every detail out.