From Comments: Defining Negative Campaign

Keyes was interviewed on a local radio station this morning (he’ll be in town for Republican Day at the state fair). The final question of the interview was basically: “You talk about changing the tone of campaigning. Do you have anything positive to say about your opponent, Barack Obama, in this race?” His reply: “Based on accounts I’ve read about his book on his childhood, he’s a great fiction writer.”

Talk about a toad.

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Negative campaigning works when you are trying to tear down your opponent, but first, you have to have a positive view of you in the public’s mind. Being from Maryland and saying bombastic things never establishes that identity. It isn’t just that Keyes is that far right, it’s that he is also a horrible campaigner.

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