As expected, one of the two major Democratic candidates saw a downturn in the latest NBC/WSJ poll, but it’s not the candidate that you think. Hillary Clinton is sporting the lowest personal ratings of the campaign. Moreover, her 37 percent positive rating is the lowest the NBC/WSJ poll has recorded since March 2001, two months after she was elected to the U.S. Senate from New York.
Here’s one of the most basic rules of campaigning. Negative campaigning hurts your opponent, but it also hurts you. Your hope is that it hurts your opponent more, but there is one big problem for some candidates. If your unfavorability is already higher, your unfavorability might drop enough so the other candidate still stays on top. I e-mailed this to a friend probably a month ago in saying how she couldn’t go too negative. Of course, she can go that negative, it’s just not going to help her win.
Congratulations Clinton camp–you screwed yourselves and the party.
For those ranting about new polling showing Obama falling in some states, both are falling and will continue to fall as long as this crap continues.